How A Promo Video Can Be An Effective Marketing Tool

What is a promo video? Do you know what it means and how it can help your business extend its reach to potential customers/clients? Promotional video production is a service produced with the intention of creating interest and buzz by letting people know about your business’ services and/or products. It provides them with a host of information while it maintains their attention. Let’s get into detail on how a promo video can be an effective marketing tool for you!

What Does a Typical Promo Video Showcase?

It’ll focus on what your business, NPO, school, or blog has to give by targeting the audience you want and engaging them specifically. In essence, it’s a soft sell marketing tactic to bring customers into the fold slowly rather than pushing them into what you are presenting right now. You don’t want to just sell something; you want to share the story of your business and its products/services to them.

What Are The Repercussions of a Promo Video For Your Business?

What does having a promo video mean for businesses like yours? Well, it ensures that you reach more people and there are enough advertising avenues that you can use such as, your website, social media, blogging, email mailing lists, and press releases.

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Here are a few marketing tools that a promo video can positively affect your business.

Client Engagement

Research carried out by top social media platforms show that content which includes a promotional video tend to produce more interest and engagement than the typical content (text only). Video marketing online is one of the best ways to increase website traffic, promote your content, and bring in new clients.

Search Engine Optimization

Website content that includes a promo video tend to rank higher when it comes to SEO. In fact, key search engines, such as Google, Yahoo or Bing, will rank websites higher if they have video content on it. Studies have shown that if your website has a video on it, it’s 50 times more likely to rank on the first page of search engine results. YouTube must also be mentioned as the video-sharing website is the 2nd biggest search engine in the world. According to YouTube, more than 1 billion unique users visit YouTube each month and over 6 billion hours of video are watched each month. When your website is ranked higher in search engine results, it will help maximum exposure for your business and it gives you a competitive edge over your competitors.

Website Lead

Promotional videos often cause a spike in website traffic. People would rather watch than read, so a good promo video for example on your “About Us” page will keep your visitors entertained and more likely to explore your website more (lowers bounce rate), which can lead to an increase in conversions.


Video Marketing on Social Media

Online video marketing is great way to make an impact with your social media pages. There are many social media platforms on the Internet, and promo videos are a surefire way to stick out in your followers minds. People love watching online videos more than other kinds of media and have a tendency to share videos they like on their social media page.

What About Bloggers?

Some might see their blog as a hobby and some may see it as a business. Regardless of your point of view, the same rules apply. You can have a website promo video on your “About Me” page, posts that promote contests and giveaways, and even on your regular every day blog posts. Don’t for one second think that promo videos cannot help build your personal brand. Stand out from the rest of the bloggers in your niche and have a video production company make a promo video for your website! Check out international wedding photographer, Jasmine Star‘s How I Became a Photographer promotional video.

What You Need To Understand To Ensure A Promo Video Is Successful

People are extremely careful with their time and money, and because of that, it’s difficult to sell them on unknown products. People want to see results if they’re going to invest time into something. That’s where a promotional video comes in handy. This allows them to “see” your message of how things work so they’ll be encouraged to believe in what you are selling.

Making a promotional video can be simple, but we do not recommend it to become a DIY project.  If you have a few promo video ideas, don’t sit on it! Begin the process of doing the research into the different production companies that offer professional promotional video production service. Find the best video production company in Orlando that will suit you and your brand. The end result will be connecting with your target audience and increasing brand awareness with a great promo video.

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